Forbes: “Merill Hollander Is Reimagining Fine Jewelry Expression With Fiametta”
In this ForbesWomen profile, Merill Hollander, founder of Fiametta, is recognized for reshaping the fine jewelry industry with a new kind of luxury - one that centers ethics, individuality, and radical self-expression. Drawing from her own experience as a queer woman and a former fashion and retail strategist, Hollander built Fiametta to challenge traditional narratives and design with purpose.
As Forbes notes, Fiametta blends old-world craftsmanship with a modern material philosophy: lab-grown diamonds cultivated with renewable energy, recycled gold, and responsibly sourced antique and colored stones. But beyond materials, Fiametta founder's vision is about rewriting who jewelry is for - people who buy diamonds for themselves, to celebrate their own milestones, and define their own meaning.
“Non-tradition is our tradition” - a mantra that guides every design decision, from oversized charms worn with t-shirts to diamond studs made for everyday expression. Fiametta is luxury made to be worn, not locked away.
Read more here.