Inside Fiametta’s First In-Store Experience at TROVE
In June, we celebrated something more than just a pop-up. Our debut retail residency at TROVE marked a significant milestone for Fiametta - our first time in a physical retail space - and it couldn’t have happened anywhere more aligned with our values, vision, and voice.
The timing was kismet: our first store presence coincided with the launch of our Pride Collection, a vibrant expression of identity, color, and celebration. For a brand rooted in self-expression and storytelling through jewelry, the resonance was undeniable.
“TROVE isn’t just a jewelry store - it’s a storybook. Every designer in this space is there because their work says something,” said Fiametta founder Merill Hollander. “To launch our introduction to colored stones in a place that understands jewelry as narrative and identity felt rare and incredibly right.”
From the in-store experience to the community that showed up, the energy throughout the residency reflected exactly what we built Fiametta to stand for: thoughtful design, vibrant individuality, and deeply personal connection.
The press took note, too. Our residency was featured in The Cut, Nylon, and Daily Front Row, among others, with highlights on both the collection’s meaning and its development at TROVE.
We’re also thrilled to share that while the official residency has ended, select Fiametta pieces are still available at TROVE.
